In fact, both of them have reached an agreement in Moscow. The main purpose of this conversation is to make clear what is not white in the verbal commitment agreement. The provision will be that Li Ning and Abramovich promise to transform the friendship between the two clubs in Dortmund Chelsea.
For this meeting, Li Ning finally brought Hess from Juventus to London. Although things were very tense there, it was worthwhile for the club to delay for two days because of Chelsea. Besides, none of Li Ning’s business staff ever had the title of idiot.
At the negotiating table, Kenyon Hess smiled at each other, both of whom were business experts. When two old foxes met together, they always burst into sparks of passion and unconsciously wanted to compete. Although this agreement was signed by two clubs, they were still haggling over every item, and if they were slightly dissatisfied, they would really fight together. It happened that these two people still kept the most cordial smile when bargaining and attacking each other, which forced the assistants sitting on both sides to admire each other. Everyone was secretly looking for the gap and determined to correct it. People would be old and their positions would come out one day.
Talking about the cause of the hot things at the negotiating table, the two of them walked out of the office building hand in hand and headed for the training base of the team after explaining generously. Since visiting the training bases of two clubs in AC Milan and Juventus, Li Ning Shang has developed a strong interest in the training base facilities of various clubs. The facilities of the top clubs in Europe should be similar, and it was not until after their own personal investigation that they realized that their concept was so wrong that the basic equipment of each club was the same, including most brands. There is no difference, but in order to ensure that players can exercise better and recover more quickly, each club has one or several sets of professional customized facilities, which can reflect the essence of this club in training recovery.
Li Ning Company specially added a visit to all club facilities in each trip. Li Ning Company is determined to absorb the essence of all clubs and transform the progressive strength of its own club.
After a day of consultation, the two clubs finally reached a formal agreement on the principle of mutual benefit. After Hess Kenyon was serious, the two sides reached an agreement on strategic cooperation. Both sides of the club should not contact each other’s players privately for their flag players to negotiate transfer through the club level. The same conditions must give priority to meeting each other’s needs. Dortmund Club must give active support when Chelsea strives for G14 membership. When Dortmund Club needs it, Chelsea Club has the responsibility to help in resources. Help Dortmund Club to train reserve talents. If the two sides meet in the European arena, they must not resort to off-site factors to obtain additional benefits. They must maintain fairness and justice. The clubs of both sides hold regular team competitions at all levels to enhance mutual understanding, etc. There are more than a dozen articles listed in total, which has become the first agreement signed by the two clubs in history. Since then, many clubs will sign agreements when they meet, stipulating their respective strengths and responsibilities.
After visiting Chelsea, Li Ning Shang continued to stay in London for one day. On this day, Li Ning Shang, the main celebrities in London’s financial circles, took a photo and hosted a large-scale reception by the Fuer investment group. Li Ning Shang, the chairman of the Fuer investment group, was responsible for his group to win over all forces that could help him eliminate all possible hostile forces.
The reception was held to tell everyone that Li Ning Shang is still the head of Fuer Investment Group, and he is still paying attention to the development of the group at all times. At the same time, Li Ning Shang also took this opportunity to express his gratitude to all his friends around Fuer Group, including China’s ambassador living in London, Commercial Counselor in charge of the British Department, and Members of Parliament. The heads of the London-based offices of major Chinese-funded institutions all attended the reception. On the day of the reception, Fuer Investment Group, many uninvited people came to the group headquarters, hoping to get an invitation letter to attend the reception. For them, they could get to know
Chapter one hundred and fifty-four Manchester United brigade
Since Chelsea took away all the glory of Manchester United, Manchester United Club Chelsea Club has been in a very tense state. The contradiction between the two clubs has deepened day by day. Today, I attack your business strategy. Today, you attack my tactical strategy. It has become a common occurrence. If you don’t hear their accusations, it will be a strange thing. At this time, the two clubs are like two hungry beasts. One side has to make something and the other side must. It’s very unlikely that Li Ning will want to develop some friendly cooperation plans with Manchester United when Chelsea becomes an alliance. However, Li Ning doesn’t care that these Manchester United representatives are an old force. He is a force that must be broken just like Bayern Munich Club in Germany. Li Ning still arranged a trip to Manchester United during his trip to the UK. That’s because he respects the G14 alliance in a private way, and that’s because Manchester United has a post-contract lease. China, a player on loan from Belgian Antwerp Club, is undergoing training and inspection in Manchester United Club at this time. It is said that Manchester Ferguson attaches great importance to this player, and he intends to transfer him back to Manchester United’s first team to participate in the competition as soon as he obtains his work permit. Li Ning, a player who can be recognized by clubs like Manchester United, still wants to meet him very much.
In contrast to Chelsea’s grand ceremony, none of Manchester United’s American bosses appeared in front of Li Ning’s business. Manchester United only arranged for the club chairman Vattel to receive the representative, which was even forgotten. However, Manchester United even Li Ning’s business really wanted to meet Sir Alex Ferguson. The reason was that Sir Alex Ferguson was trying hard to prepare for Chelsea’s game last week, and he was really busy.
This arrangement really annoys Li Ning’s businessmen. After all, Chelsea, such as Dortmund Club and Manchester United Club are all G14 members. The European super club consortium will always get together and plan ways to win more benefits, but Manchester United is so negligent that it is easy to get along with people.
Looking back on the real progress made by Manchester United in the past two years, if Beckham, the cash cow, was sold to Real Madrid Club to earn more liquidity, they can be said to be very commendable in introducing players. It can be said that they have not introduced players in the past two years, but look around Manchester United and don’t look at Chelsea, a transfer market monster, which has been overwhelmed by Manchester United. Which of these clubs in Newcastle is not hungry for its prey in the transfer market? It can be said that the Premier League has made such rapid progress in the past two years. Manchester United is not an active promoter. Its strength lies in Chelsea and Arsenal. If Manchester United still does not make progress, I wonder how many Manchester United fans will cry alone in the dark.
What Li Ning Shang dislikes most about Manchester United Club is that he can’t assess the situation and is unwilling to admit his failure. Running a team is like being a man, and he must be brave enough to admit his mistakes. Only in this way can he humbly consult others’ strengths and learn from them to make up for his shortcomings.
But let’s take a closer look at Manchester United’s diplomatic strategy in the past two years. Seeing that Chelsea Club has dominated the Premier League after collecting a large number of stars and led the British Corps to continuously attack various European competitions, it can be said that the results are brilliant. However, Manchester United Club still refuses to admit others’ achievements and refuses to admit its failure. Let’s take a look at Sir Alex Ferguson’s purchase of Shevchenko in Chelsea’s summer transfer and Michael Ballack’s purchase of Kaka. He knows that the management of Manchester United Club is now in a state of mind.
Ferguson’s remarks were first published in the British "Sun" article titled "Ferguson Involved in Attacking Chelsea, Blues Destroyed Football". The article stated that "before the start of the new season, Chelsea have successively introduced two heavyweight players, Shevchenko and Ballack, and Abramovich’s hundreds of millions of troops are regarded as strong contenders for the four major trophies this season.
However, Manchester United coach Sir Alex Ferguson still said that he did not appreciate Chelsea’s practices. He said at a private party that Chelsea was constantly destroying football by doing so.
Ferguson made such remarks at a banquet in South Africa hosted by Eddie Lewis, a former Manchester United player who runs a horse racing business there. When asked about the Portuguese Jose Mourinho leading the Blue Army, Ferguson said, "They are constantly destroying football. This team has accumulated too many stars."
Ferguson said that obviously Manchester United’s transfer funds can’t be compared with Abu Dhabi’s purse, but it will also bring risks for Chelsea to buy so many players, because so many players will definitely not get the chance to play. "
Although Ferguson’s words seem reasonable, they are still sneered at by the editor. At the end of the article, the author commented on Ferguson’s statement that "Ferguson should still remember that he almost signed the African genius Mikel but was taken away by Chelsea at the last minute, and players such as Rodaf and Essien who had been in Ferguson’s attention for many years were also bought by Chelsea", which is a great psychological analysis of Ferguson’s words.
Ignore Vattel’s hypocrisy, Li Ning went to the training base to meet Dong Yuanzhuo and asked him to compliment Vattel. When football in China was at a low ebb, Manchester United was still willing to extend a friendly hand. China football brought a touch of warmth and expressed heartfelt appreciation. At the same time, Li Ning also expressed admiration for the sharp and unique vision of Manchester United scouts, because it was they who found the golden line from many grains of sand and brought it to China fans.
Hearing Li Ning’s admiration for Vattel, he finally smiled sullenly. Of course, Li Ning’s request to meet Dong Yuanzhuo was also a promise. Vattel personally led Li Ning and his party to the team training base.
Seeing Li Ning Shang Dong Yuanzhuo was very calm, but Li Ning Shang still felt a little nervous from his extremely dry hands at the moment of shaking hands. When he heard that Li Ning Shang was going to visit Manchester United Club, Dong Yuanzhuo had been looking forward to his meeting. In Dong Yuanzhuo’s mind, Li Ning Shang was definitely a fighter figure, and the football circle would travel thousands of miles without a little trouble. For Li Ning Shang, an alternative figure, his teammates had already told him about his experience, and he dared to fight against the ugly forces in football. Dong Yuanzhuo, a cattle man, is still very much looking forward to Li Ning’s current status, but there is also a Dortmund club owner who is in Europe. Maybe he can find a job through this floor one day.
"Hello" expressed his respect to Li Ning’s business with a little northern dialect of Dong Yuanzhuo’s Chinese. "I have heard from many friends in China that you have experienced a strange experience."
Li Ning Shang didn’t care at all about the other party’s clear experience, but he was a little surprised by Dong Yuan’s evaluation of himself. Li Ning Shang laughed and said in a praising tone, "I am a very lucky man. As a businessman, I am a speculator and a successful speculator, while I am an investor in the field of football. I also hope to be a successful investor."
"I will," Dong Yuanzhuo immediately replied. "With Mr. Li’s economic strength now and your determination to love football, you will succeed."
"Thank you for your kind words." Li Ning looked at the venue behind Dong Yuanzhuo. Assistant coach Ferguson is leading the reserve team players to train hard, but Sir Alex Ferguson is not there.
Looking back to Dong Yuanzhuo’s face, Li Ningshang went on to say, "I am confident that Dortmund Club can be brought to the top of Europe through my money, but I pay more attention to Dortmund Club in China as a bridge built by my China players in Europe."
Dong Yuanzhuo’s eyes were a little bright. He opened his lips slightly to express his opinion, but after he came into contact with Li Ning’s eyes, he closed his mouth and listened quietly to Li Ning’s narrative.
I’m an investor, the first China to invest in football in Europe. Maybe I’m shining above you in European football now, but it’s definitely a very sad thing, because I’m not an investor in football. All I can do is help some people in need. I can’t wear jerseys to compete directly with my opponents in the football field. You should be the real spokesmen of China football.
Dong Yuanzhuo, who couldn’t restrain his impulse, issued a tone similar to swearing. He said, "I dare not say that China football will have bad luck since our generation, but my friends and I will definitely work hard for this goal."
Chapter one hundred and fifty-five Membership Club
Spain has dominated the top five leagues in recent years, and it is unbreakable. Even though the Premier League has made great strides in the past two years, it still cannot shake its roots. The contributions of its two iconic teams, Real Madrid and Barcelona, are inseparable. Like two evergreen trees, these two teams stand at the top of the Spanish first division and uefa europa league. Whenever one of these two clubs is in a downturn, the other can always lead the Spanish legion to win the European War. Open these two clubs’ management manuals, and you will suddenly find that these two teams are both membership clubs with tens of thousands of members. Every year, the number of club members can exceed one million, and enough shells can be developed. In fact, Li Ning saw a report on the management of Real Madrid Club for the first time.
Although adopting the same membership system, Real Madrid Club and Barcelona Club have different business models.
The economic benefit of Real Madrid Club guided by florentino is the most important issue for the whole club. He made the club’s commercial department override the competitive department. When florentino took over the Real Madrid Club, his former Sans left him a huge debt of 700 million euros in addition to the trophies and honors. It can be said that just after Mr. President took over, florentino took over, he immediately set out to solve the thorny economic problems and reverse the loss situation. In one year, the Madrid municipal government reached an agreement to transfer the money to Madrid. The heart training base was sold to the municipal government at a price of 4.8 billion euros, and a base was rebuilt in the suburbs. Because florentino had a good relationship in the municipal government in his early years, the new sports city in Real Madrid was not only healthier and larger than the old one, but also paid off the old debts of Real Madrid after the relocation.
After florentino’s transformation, Real Madrid has achieved rich returns in economic and social benefits. He decided to implement the superstar policy, which not only restored Real Madrid’s influence in the ball to the peak level in the 1950s and 1960s, but also enabled the club to advertise, Some figures can prove that the box office and football by-products have made great gains-the ticket income of the team in the first season was 41.8 billion euros, but it rose to 7.8 billion euros last year. The market income in the first season was 39.1 billion euros, but now it has soared to 136.4 billion euros. From the first season to the last season, Real Madrid earned a lot of portrait income from six superstars, and the growth rate of all kinds of advertising income exceeded 14%. According to Deloitte’s accounting statistics, Real Madrid replaced Manchester United to become the richest club in the world. It can be said that florentino is the biggest contributor to these achievements.
Florentino likes to introduce superstars, but his purpose of introducing superstars is not to satisfy the so-called interests of idolize. He is more to satisfy his own business purposes and attract more attention or sponsors. In this concept, every year when the stars are transferred, he intends to help the media create their own ups and downs and stories.
Digging Figo from the arch-enemy Barcelona in, Zida’s sky-high transfer in, Ronaldo’s last-minute introduction before the transfer deadline in, and Beckham’s heartthrob in three years … Every time Real Madrid introduces a big-name star, it is not only a football market transfer, but also a Hollywood blockbuster with ups and downs. A team without a champion still has more and more loyal fans in the performance. With the paradox in florentino, it becomes natural for European football.
After seven years in office, florentino resigned because of the team’s poor record, and his successors began to pay attention to the development of the club. The first priority should be to return to competition. However, the successful business model created by florentino in seven years will still affect every successor to continuously create economic benefits, and the mode of operation is deeply imprinted in the bones of Real Madrid Club.
Barcelona, the arch-rival of Real Madrid, was overwhelmed in the first few years when he took charge of Real Madrid in florentino. Their achievements could not even touch the edge of the Champions League. Several big-name stars of the team were directly or successively poached by Real Madrid. The departure of Ronaldo made Barcelona’s achievements and management fall to a historical low.
However, the people of Barcelona are not discouraged. All the work of the club revolves around the development of the team steadily and effectively, and Rijkaard is hired to build an orange corps and sign Messi and other young players to enrich the team’s strength. The difference in the transfer market is that the club of Barcelona pays more attention to authenticity than fame. In Real Madrid, when it sells powerful players such as Makelele and Morientes to make room for new stars, Barcelona quietly finds Deco and Ronaldinho as players in the transfer market.
Although the players introduced to Barcelona are already famous players, when they enter Barcelona, they become more radiant than before. On the contrary, when they enter Real Madrid, most of the stars wither and end up in a store that has been dumped again.
One economic center, one competitive team center, two different styles of membership clubs dominate the Spanish League in turn, and no one can deny one of the business models. Although the concept of Barcelona Club seems to have taken the initiative now, people can’t deny the glory of Real Madrid Club in previous years.
Li Ning visited two clubs with a learning heart, and Li Ning never thought about the players in these two clubs. Because neither club can solve the problem with money, the main Barcelona club will never put its own players in the transfer market, but the players who can come out of Real Madrid will not be too big in its own team.
The presidents of two clubs are talking about the difficulties and solutions of club management. The general managers of two clubs are studying the advantages and disadvantages of membership. The coaches of two teams are exchanging the most reasonable personnel composition model of the team. The ordinary staff of two clubs are consulting the details that need to be paid attention to in daily work. In Spain, Li Ning is feeling the phenomena that mature membership clubs will show. He even took several staff members quietly to the streets of Barcelona and Madrid and walked into the most famous local fans’ bar. Local fans enthusiastically talked about the clubs they supported and felt their views on membership clubs.
In this issue, Li Ning finally met Capello, the Italian head coach who has led three teams to win the league championship and also won the Champions Cup. In a sense, there are two kinds of coaches who lead the championship. One is to lead the popular team to win the championship, and the other is to lead the unpopular team to win the championship. Card Shuai obviously belongs to the former, while Severiano Reija Gelmourinho Shaf belongs to the latter a few years ago. In another sense, the latter is more difficult, and there are two ways to build a team with the ability to win the championship. In this case, one is to spend a lot of resources on construction, and the other is to spend a little resources on successful construction. If Chelsea or Real Madrid belong to the former, Arsenal and Bremen Stuttgart belong to the latter, Capello leads three teams. The first team was built before taking over, and both Real Madrid and Rome purchased a large number of stars immediately after taking over, so that Seedorf, Mijatovic, Suk and Robert could win the championship. ; ; Carlos and others were all Capello. When he took over Rome that year, he also bought players such as Nakata, Emerson, Batty and Cassano in two years. Now he has led Juventus to bring in stars such as Emerson, Zebina Canavaro and Ibrahimovic. It is quite difficult for the team to take over a team.
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